E’voke – Arms Of Loren (Music Video)

Posted by on September 10, 2016

Peak UK Chart Position: #25 in August 1996. E’voke were Marlaine Gordon and Kerry Potter, who appeared in the BBC sitcom “Us Girls” in 1992 prior to forging a pop career together. Gordon had also appeared in Eastenders as Lydia, an apprentice hairdresser, in 1995. Potter was to go on to appear in Casualty and

Peak UK Chart Position: #25 in August 1996.

E’voke were Marlaine Gordon and Kerry Potter, who appeared in the BBC sitcom “Us Girls” in 1992 prior to forging a pop career together. Gordon had also appeared in Eastenders as Lydia, an apprentice hairdresser, in 1995. Potter was to go on to appear in Casualty and the film ‘The League Of Gentlemen’s Apocalypse’.

They managed just two top forty singles (their debut single, a cover of Stevie Wonder’s “I Believe”, only managing number 77). “Runaway” was the first, and better of the two in its radio form, peaking at number 30 in November 1995. “Arms Of Loren” followed, which has been a firm club favourite over the years courtesy of the original Steinway mix, but is comparatively unrecognisable and unmemorable in release form as the Nip ‘N’ Tuck remix. Number 25 would be its first week peak.

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The girls were still active up until around 1999, but no more hits ensued – with a cover of John Waite’s “Missing You” eventually getting a release but failing to make any impact.

“Arms Of Loren” has been remixed plenty over the years, with Ferry Corsten being the most successful – his version managing number 31 in February 2002. The original also managed to resurface in March 1998 when it charted at number 155.

Two videos here – above, the release version, complete with full music video, sounding and looking very of its era. Secondly, with just a still image of the cover, is the unreleased Steinway radio edit, still sounding as good as it ever did.

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